Festive Retail · India · 2026
The ₹6 Lakh Crore Festival
Diwali is when thrifty India lets loose — delaying big-ticket home purchases all year to buy in the festive weeks. The numbers, sourced.
₹6.05L cr
record Diwali 2025 sales — highest in India's history (CAIT)
+25%
year-on-year growth over Diwali 2024's ₹4.25L cr
87%
of consumers chose Indian-made products this festive season
~10%
of festive trade was furniture + home decor (5% each)
A record-breaking festive economy
The single biggest retail moment of India's year — and 2025 set a new high
₹6.05L cr
Total Diwali 2025 trade — ₹5.40 lakh crore in goods plus ₹65,000 crore in services — the highest-ever festive business in India's history.
CAIT Research Report on Diwali 2025
+25%
Growth over the previous year's ₹4.25 lakh crore, with non-corporate and local markets contributing around 85% of total sales.
CAIT, 2025
~$14B
Festive-season e-commerce GMV (2024), up ~12% year-on-year, on a base of roughly 250 million online shoppers.
Redseer, via industry reporting
80%+
Of Indians plan festive purchases weeks in advance, turning Diwali into a multi-week buying season.
Festive retail reporting, 2025
Diwali sales: 2024 vs 2025
Total festive trade, ₹ lakh crore. Source: CAIT.
Where the home-and-furniture money goes
Diwali is when households upgrade the home itself
~10%
Furniture and home decor together took roughly 10% of festive trade (5% each) — on a ₹6.05 lakh crore base, a vast home-upgrade market.
CAIT sector split
7% + 8%
Consumer durables and electronics shares — the "delayed big-ticket" categories Indians save through the year to buy at Diwali.
CAIT sector split
72%
Of traders credited GST rationalisation for lifting demand on home decor, durables and household items this festive season.
CAIT, 2025
Tier-2 & 3
Smaller cities led festive growth — roughly 70% of Amazon's festive traffic came from tier-2/3 towns.
Festive retail reporting, 2025
Diwali 2025 spend, by category share
Selected categories, % of festive trade. Source: CAIT.
The Made-in-India shift
Shoppers actively chose domestic products — a tailwind for Indian manufacturers
87%
Of consumers preferred Indian-made goods over imported ones; domestic product sales grew 25% year-on-year while imports fell.
CAIT, 2025
8.4 / 10
Consumer Confidence Index for the festive season, alongside a Trader Confidence Index of 8.6/10 — sentiment at multi-year highs.
CAIT, 2025
For a factory-direct Indian maker, the festive season is where two waves meet: record home spending and a decisive consumer preference for Made-in-India.
Cite this report
Free for editorial and research use. Please credit and link:
Sky Recliners, "India's Festive Home-Buying Report 2026," Sky Recliners, August 2026. https://skyrecliners.com/festive-home-buying-india-2026
Methodology & sources
Figures reported as published by their original sources. First-party figures are labelled Sky Recliners data.
CAIT — Research Report on Diwali Festival Sales, 2025 ·
Redseer — festive e-commerce GMV, via industry reporting ·
Festive retail reporting (Amazon/Flipkart festive sales), 2025 ·
Sky Recliners — first-party operational data, 2026.